Break Free from Data Gravity in a MultiCloud Environment

Isn’t it ironic?

Just 2 years ago, multi-cloud was well on its way to becoming a huge trend in enterprise organizations. One of the key benefits of a robust multi-cloud strategy was to leverage the unique innovations and functionalities that different clouds can offer an organization. However, as the main cloud service providers matured, the concepts of data gravity and vendor lock-in have inhibited the adoption of a multi-cloud environment.

What is Data Gravity?

Data gravity means that the more massive the total amount of data stored in one place, the more applications, services and other data are pulled towards it. As data grows, it becomes increasingly difficult and costly to move and the network of connections between data, applications and other services becomes more complex. Similar to how more massive stars and planets have more gravity to pull in other objects.

Major cloud providers make it easy to intake and store your data in their cloud to access their wide range of services, but they don’t allow applications and services from other clouds to access data stored in their cloud. They also charge costly egress fees when an organization pulls data out of their cloud. This leads to vendor lock-in.

It is not in their interest to integrate with other CSPs. Their goal is to create their own version of any competitive products to maintain their billable services and customer dependencies. It is completely understandable from their perspective but not in the best interest of the consumer.

Private MultiCloud Storage (PMCS) from Madison Cloud was built to free organizations from the limitations of public cloud service providers. PMCS is a centralized standalone private storage cloud that allows users to continue running compute workloads in the cloud of their choice (e.g., AWS, Azure, GCP, etc.). It solves the multi-cloud data problem.

The flexibility of Madison Cloud Private MultiCloud Storage is also noteworthy as it gives organizations the control to manage their entire cloud data footprint (file, block, and object) through a single management console; a management console that can be operated from a tablet or even phone. There is even the ability to integrate an organization’s entire on-premises data footprint within the same console. The end result is cloud-level flexibility and simplicity on the storage layer that is long overdue.

If your multi-cloud strategy is being held back by the data gravity and vendor lock-in problem, the Madison Cloud team can help you free your cloud ambitions so you can utilize the best of cloud to meet the needs of your organization. Email or visit for more information.